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As Creative Director at San Francisco's vivid studios, Max led the pitch to win this important project, a business intelligence portal hosted by the global giant and Big Five consultancy. Shortly after the pitch, Max was fired in a management coup, but a few weeks later, when the project was awarded to vivid, management begged Max to return and lead the project. It was a huge success and won the prestigious Cannes Lions Award at the Cannes International Advertising Festival.

Information Architecture & User Experience Design: Max Carmichael

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